| PSA Peugeot Citroen: Re-Entering the United States - Teaching Note |
| 作者姓名：Irina Surdu; Kamel Mellahi; |
| 商品類型： | 商品編號：8B17M160 |
| 出版日期：2017/10/31 | 內容長度：21 頁 |
Teaching note for product 9B17M160.
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| PSA Peugeot Citroen: Re-Entering the United States |
| 作者姓名：Irina Surdu; Kamel Mellahi; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17M160 |
| 出版日期：2017/10/31 | 內容長度：15 頁 |
In 2017, PSA Peugeot Citroen (PSA), the French-based automaker known for its famous Peugeot and Citroen brands, announced its plans to re-enter the U.S. market after having exited North America in 1991. This was not the first time the company tried to re-enter the U.S. market. In an effort to reduce its reliance on declining European markets, PSA had attempted to re-enter the United States in 2003, again in 2014 with its premium automobile range, .....more
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| Apple and its Suppliers: Corporate Social Responsibility - Teaching Note |
| 作者姓名：Sun Hye Lee; Michael J. Mol; Kamel Mellahi; |
| | 商品編號：8B16M040 |
| 出版日期：2016/03/22 | 內容長度：12 頁 |
Teaching note for product 9B16M040.
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| Apple and Its Suppliers: Corporate Social Responsibility |
| 作者姓名：Sun Hye Lee; Michael J. Mol; Kamel Mellahi; |
| 商品類型：Case (Pub Mat) | 商品編號：9B16M040 |
| 出版日期：2016/03/22 | 內容長度：10 頁 |
In a 2014 documentary, the multinational technology company Apple Inc. was implicated in alleged human rights violations at Pegatron, a large Chinese supplier that assembled Apple's iPhones. The allegations followed similar, well-publicized violations in 2009 at another China-based Apple supplier. Although Apple had promised to improve its practices, doing so had clearly proven to be a difficult task. How should Apple respond to these new allegations? .....more
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